Lebron james twitter post today11/10/2023 ![]() Lindstrom also said that, even in these faux-pas cases, the endorsements pay off. Martin Lindstrom, a brand adviser to Fortune 500 companies and author of “Buyology: Truth and Lies About Why We Buy,” said such flubs are “a major risk” companies run when they sign up celebrity endorsers.īut don’t expect the practice to go away anytime soon. ![]() Turns out, CBS, which airs “Big Bang,” was locked in a lawsuit with Dish and other DVR makers over the systems’ ability to skip ads. In March 2013, “The Big Bang Theory” star Kaley Cuoco tweeted some (sponsored) praise for Dish Network’s Hopper, a DVR system. Sometimes, competing loyalties collide when gadget endorsements are involved. Singer Alicia Keys claimed she was hacked last year (the Anthony Weiner Defense?) when she apparently sent a tweet from an iPhone just days after she was named a “creative director” for BlackBerry.Īnd in 2012, Oprah Winfrey (or one of her staff) raved about the new Microsoft Surface tablet – in a tweet using Twitter for iPad. But, backstage, she was caught tweeting Oscars thoughts from her iPhone. Just this month, Oscars host Ellen DeGeneres took the Selfie Seen Round the World with a smartphone from Samsung, a major sponsor of the awards. It’s not the first time a celebrity, an endorsement deal and Twitter have merged to create an awkward gaffe. James quickly deleted the tweet and soon thereafter – presumably with some help from his friends at the Korean gadget company – posted this: “Close call. His was just the most recent in a series of public missteps by celebrities who have been increasingly called upon to create buzz for tech products. Here’s the problem: That phone was, presumably, the Samsung Galaxy Note that the Miami Heat star is paid big money to endorse. One of the sickest feelings I’ve ever had in my life!!!” On Wednesday, NBA superstar LeBron James took to Twitter to announce a nightmare of the mobile age: “My phone just erased everything I had in it and rebooted. In the tech world, paying a celebrity to love your product can sometimes backfire.
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